
Unlock Commercial Growth For Your Business
Helping hospitality brands, members' clubs, events venues, sustainability ventures and hotel businesses unlock commercial growth.
'20 years of experience delivering commercial results'
Commercial consultancy services, how does it work?
Helping hotels, wedding venues, members clubs and destination-led hospitality businesses increase revenue, improve commercial performance and unlock growth. The journey starts with a 30 minute call
Exploratory Call
We will start with a complimentary 30 minute exploratory call identifying the growth potentials and blockages in your business
The Brief
I will follow up with my suggested timeline and areas where I believe my experience could unlock commercial success
Growth
Once we have agreed on timelines and budget the work begins. With each project varying from a few days to months.
Partnership
My aim is to give my experiences and learnings, over a 20 year career to help speed up your commercial growth, no matter what stage your business is at

About Jonny Bann Consultancy
Unlock your businesses potential from commercial strategy, growth and leadership for ambitious hospitality, leisure, events, membership and purpose-led businesses.
I help businesses identify where their greatest opportunities lie, unlock new revenue, strengthen commercial performance and turn good ideas into strategies that actually deliver.
With more than a decade of senior leadership experience, I have worked across some of the UK's most interesting hospitality and destination businesses from attractions and prestigious estates to members' clubs, hospitality groups and purpose-led ventures.
I've built commercial functions from the ground up, led multimillion-pound P&Ls, developed new markets, repositioned brands, launched new experiences and built high-performing teams.
Now, through my Consultancy, I bring that experience directly to businesses that want to grow. Where I can help
Commercial Growth
Identify opportunities, develop new revenue streams and build a clear commercial strategy for sustainable growth.
Diversification & New Markets
Find new audiences, markets and revenue opportunities that make better use of the assets, people and capabilities you already have.
Commercial Brand Positioning
Clarify your proposition, strengthen your positioning and make sure your business stands out for the right reasons.
Interim & Fractional Leadership
Senior executive expertise when you need it without the commitment of a permanent executive appointment.
My experience that goes beyond the boardroom. My career has included senior roles with The Conduit, Heritage Venues and leading hospitality and destination businesses, alongside experience in attractions, events, estates and membership organisations.
At The Conduit, I helped deliver more than £1m in additional annual revenue while balancing commercial and impact and managing a community of more than 3,000 members.
Across two prestigious manor estates, taking them from a few hundred thousand a year I helped build them into award-winning, multi-million-pound businesses hosting more than 300 weddings each year, opening accommodation, while developing new corporate, wellness and diversification opportunities.
I was part of the original team that launched LEGOLAND Windsor’s first Christmas experience, creating a new revenue-generating proposition during what had traditionally been a closed period for the park. It was an early example of how diversifying an existing destination and making better use of its assets can create new demand, extend the trading season and unlock a multimillion pound revenue stream.
Today, I also serve as a Non-Executive Director of the Lyric Hammersmith Theatre, bringing my commercial, strategic and leadership experience to the board.
Practical experience. Commercial thinking. A focus on results. I don't believe businesses need more theory. They need clarity on what matters, a strategy that fits their business and the experience to turn it into action.
If your business has more potential than it's currently achieving, let's talk.
"Jonny brings a rare mix of warmth, strategic thinking and genuine attention to detail that makes working with him both productive and enjoyable. Coming from the corporate world, he has an ability to step back, see the bigger picture and spot opportunities or blind spots that I would probably miss running a more hands-on, independent business. He’s thoughtful, meticulous and incredibly easy to talk to — the kind of person who makes you feel listened to while helping you make smarter decisions. The targets we put in place were not only hit but exceeded"
Ben Nelson, Founder of Connected Fitness
“Jonny understands the vital link between sales, marketing and operations, and how problems in one area can quietly restrict growth across the wider business. He has the ability to quickly identify bottlenecks, objectively assess priorities and focus on the wins that drive cashflow and performance fastest. What I particularly value is that his approach is practical, commercially focused and centred on implementation rather than overcomplicating matters.”
Neil Campbell, Owner & Managing Director of Amphora
“I’ve worked with Jonny on consultancy focusing on my marketing, especially LinkedIn direct outreach and broader business development support, he consistently delivered a structured, commercially sharp advice that improved engagement and conversion. He quickly supported refining positioning, messaging, and targeting to ensure it is relevant and high quality bring clear, practical frameworks for building and maintaining a strong sale pipeline.”
Rian Kealey, Owner & Director of Eastfield Construction
Ready to grow?
I will respond within 1-2 working days
Your strategic commercial growth UK consultant
I partner with you to transform challenges into opportunities, offering clear, actionable insights that drive measurable results.
Expert leadership for ambitious ventures
Jonny Bann Consultancy provides experienced commercial leadership to navigate the ever changing and complex market landscapes we find ourselves in. I focus on working with you to build robust strategies that drive sustainable growth and enhance your brand's impact partnering as your hospitality consultant UK or wedding venue consultant UK.
Maybe you are considering starting that business you always dreamed of but are not sure if you are on the right track, I can help support with strategy and direction.